Boon Packaging
Done working with Boon, this was a complete overhaul of an existing packaging system. We redesigned the style of each box to allow the customer to touch the product so they could feel the quality of the material. We also aimed to create more of a connection with the customer by shooting lifestyle photos that showed clearly the use of each product and directed fun irreverent copy to add another touch of fun to juxtapose the very modern design of the packages.
